Hi there!
I'm Alba Pardo, a journalist, photographer, and media producer passionate about storytelling and the action sports industry. Over the last two decades, I’ve dedicated my career to capturing the essence of adventure and connection through words, visuals, and productions. In 2012, I founded SBES MAG, Spain’s leading snowboard magazine, which grew from an online platform into a celebrated print publication. Currently, I’m collaborating on the launch of Snowboard International, the first truly international print snowboard magazine, set to debut in 2024.
My experience spans journalism, event production, and multimedia content creation. I’ve had the privilege of working with leading brands and events like Red Bull, O Marisquiño, and Diario AS, producing content that resonates with audiences and drives meaningful connections. I’ve directed major events such as the Happy Ride Weekend, managed media and TV production for Europe’s largest urban sports festival, and developed strategic content for global audiences.
As the co-founder of the Women in Action Sports Network, I’m deeply committed to advocating for women in action sports, creating a community-driven platform where women can connect, learn, and grow. Having lived in over ten countries, I’ve embraced the adventurous lifestyle I love, and now I’ve settled in northern Sweden with my daughter, Pia. My work continues to reflect my passion for storytelling, the mountains, and building opportunities for others to thrive in this dynamic industry.
MY PURPOSE
Passion for storytelling and creativity
My purpose is to inspire and elevate the action sports community by creating impactful stories and empowering voices. Through my work in media, events, and advocacy, I strive to celebrate the passion and creativity that define action sports while fostering authentic connections. I’m committed to championing inclusivity and representation to help build a more connected, sustainable future for the industry.
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I solve problems
Whether it’s skill gaps, tight deadlines, or disorganized workflows, I bring solutions that work.
I understand the industry
With years of experience in action sports media, I create content that resonates authentically.
I get results
My work doesn’t just look good, it helps you connect with your audience, grow your brand, and achieve your goals.
How I help you suceed
1. High-quality media that gets results
I create stunning visuals, compelling stories, and tailored content that resonate with your audience.
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Whether you need a solo professional to deliver top-notch photography, videography, or messaging—or a full team to execute a larger vision—I provide the expertise and resources to make it happen.
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With access to a vast network of highly skilled creatives, including filmers, photographers, writers, designers, and drone pilots, I ensure your project is handled by the best in the industry.
2. Flexibility to support your unique needs
I seamlessly integrate into your team or project—when you need me and for as long as you need.
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I can work independently, taking on the entire media production process, or build and lead a team of professionals tailored to your specific project requirements.
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From seasonal peaks to one-off campaigns, I offer scalable, cost-effective solutions without the commitment of a full-time hire.
3. Streamlined production for stress-free projects
I bring organization and efficiency to media production and event coverage, so nothing gets missed.
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Whether stepping in as a solo contributor or assembling and managing a full media team, I ensure that every detail is executed flawlessly.
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My experience in building media teams from the ground up ensures the right mix of talent and skills to match your goals, keeping projects on schedule and within budget—even during high-pressure moments.
4. Authentic storytelling that connects
I understand the culture and subcultures of action sports, creating content that’s authentic and engaging.
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Whether working independently or alongside a team of handpicked creatives, I ensure that every piece of content reflects the passion and identity of the action sports world.
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Your audience will see their values and energy reflected in your brand, fostering deeper connections and loyalty.
5. Sponsor-ready deliverables
I help you produce the high-quality, impactful content sponsors expect.
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Whether you need a solo expert to handle deliverables or a full team to manage event coverage, product promotion, or campaign execution, I provide the flexibility to adapt to your needs.
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By combining my expertise with my network of top-tier professionals, I deliver strategies and content that meet sponsor expectations and elevate your brand.
