Action sports media specialist, storyteller, feminist and
adventure mama.
JOURNALISM & PHOTOGRAPHY
Writing and capturing stills has always been my way of telling stories. Trained as a journalist, I started as a freelance snowboard photographer. In 2012, I founded the Spanish Snowboard Magazine SBES MAG with its online version, which we took to print in 2019.
After being the Red Bull Spain Bike and Snow Channel Manager for over five years, I am embarking on a new project with Water Born Media to launch the first truly international (print) snowboard magazine, Snowboard International, in the autumn of 2024. I also freelance for ASAccion.com in collaboration with Marramedia and other major action sports media outlets.
MULTIMEDIA
The evolution of storytelling and photography has taken me to new depths and platforms. I am learning and developing alongside production companies, TV directors, event organisers, athletes, and visionaries, and I have taken roles from scripting and interviewing to producing and directing documentaries, event highlights, and live programming.
I enjoy the content creation process, the thrill of digging deeper to find the most relevant stories, the chaos of the production and the perspective of the bigger communication strategy.
EVENTS
Throughout the years and through many projects and reasons I have been drawn into organising events or being part of the organising team, and I love it!
Events and gatherings are where people connect, opportunities arise, and change happens, and it’s inspiring and exciting to be part of this process.
WOMEN IN ACTION SPORTS NETWORK
Talking about passion and the importance of connection… Women in Action Sports Network is the evolution of what started as a casual gathering of badass women back in 2009 called Women in Boardsports.
Launching in fall 2021, this is my passion project, my vision and a huge milestone in my career that wouldn’t be possible without the co-director and co-active business coach, Justine Mulliez.
I believe representation is key, not only in sport but in the professional stage as well as in life, and I also believe that women learn, interact and connect in such a way that providing a safe, levelled and community-driven space helps them find a voice and accomplish bigger, greater goals.
*Photo credits in order of appearance: Fredrik Westman, David Malacrida, Lino Esculis, Adrià Moles, Alfonso Durán, Markus Fischer, Alba Pardo